Corporate Strategie-and Sustainability Management
CORPORATE STRATEGY
OUR STRATEGY
Digitization and automation, aspiring new markets, and ongoing globalization present us and our customers in the aerospace sector, the automotive and construction industries, and other branches of industrial technology with entirely new challenges. We recognized the various opportunities this offers and are systematically working on making the most of them. As such, we are methodically and responsibly heeding the words spoken by our founder’s descendant in the 1960s:
“The future will be what we make it.” Our Aerospace, Automotive, and Extrusions divisions are therefore strategically readying themselves to play a part in shaping tomorrow’s world. We are pursuing three primary objectives in our core markets in this regard. Firstly, we are seeking to be the “best in class” with our products, services, and processes, in order to always be in a position to provide our customers with first-class customized products and solutions. To achieve this, our second objective is to build up and expand our expertise by means of various initiatives. As an economically driven company, it is also important to us that we remain competitive, in other words that we work efficiently and on the basis of cost-effective structures. Above all, there is the expectation that we consistently have of ourselves, namely that “If we can’t do it, it’s impossible.” This is the motto by which we are judged when we ensure technological progress around the world in our fields of activity with our products and solutions. Our expertise in lightweight construction is becoming more and more significant with regard to the conservation of resources. The focus here is on safety-related applications within the Aerospace and Automotive divisions.